Social and Behaviour Change Communication Working Group (SBCCWG)

Guda AlemayehuUSAID, Ethiopia
Anna Mc-Cartney MelstadJHU CCP, Nigeria
Working Group Secretariat:
Nan LewickyHC3, USA

Social and Behaviour Change Communication Working Group (SBCCWG) aims to empower RBM partners at the country level to develop, implement and evaluate effective malaria communication activities to ensure the proper use of treatment and prevention.

SBCC WG Terms of Reference
Accomplishments to Date

For more info read CCoP Brief

Historic update:

In 2011 a group of communication-oriented partners, national malaria control managers, and members of the Roll Back Malaria Partnership Secretariat met in Geneva, Switzerland, Washington, DC, and Nairobi, Kenya, to examine the current state of the art in Social and Behaviour Change Communication and articulate a Five-Year Global Strategic Framework for Malaria SBCC at the Country Level to mobilize political, social, and financial resources; sustain and expand the global movement to eradicate malaria; and foster the development of more effective SBCC programming at the country level in support of malaria control.

Nairobi meetingOn 26-28 July 2011 representatives from more than 24 RBM partner organisations met in Nairobi, Kenya, to develop a 5-year communications strategy for implementing the Global Malaria Action Plan. The strategy will focus on removing barriers to use of malaria commodities, which is key to achieving the international targets for reducing malaria deaths and cases. This two-day consultation has gathered a host of RBM partners, including PSI, UNICEF, URC, MNM, IFRC, C-Change, JHUCCP and ALMA, as well as representatives of the National Malaria Control Programmes in Burundi, Tanzania, DRC, Zambia, Comoros, Ethiopia, Zimbabwe, Botswana, Uganda, Liberia and Kenya.
View the 2nd Consultative Meeting on the Development of a 5-Year Global Strategic Framework for Malaria SBCC at Country Level presentations

RBM partners strengthen community involvement in malaria control in Africa through behavior change communicationOn 2-4 May 2012 representatives of more than 13 RBM partner organizations met in Accra to collectively review the latest best practices and lessons learned in behavioral change communication in endemic countries. The meeting is the final step towards outlining a 5-year Global Strategic Framework for social and behavior change communication (SBCC) on malaria prevention, diagnosis and treatment. RBM has been systematically investing efforts in developing an SBCC strategy to create an enabling environment for sustainable positive change in malaria control practices.
View Provisional Consultative Meeting Agenda.

Date Meeting outputs
29-30.9.2015 Background documents:
Meeting report in English
Meeting report in FrenchPresentations

Date Meeting outputs
12-13.05.2014 Background documents:
Meeting report
Meeting agenda
View meeting slide show on the RBM FlickrPresentationsDay 1, Session 1:
Showing the Proof- How SBCC is Impacting Malaria


Day 1, Session 2:
Emerging Issues


Day 1, Session 3:
CCoP Accomplishments


Day 2:


Date Meeting outputs